Achieving a Dream

Brian Shulmans life changed in 1986, when Auburn Tiger Coach Pat Dye awarded him a scholarship and named him the team’s starting punter. At 14, Brian had set a goal of becoming a punter in the NFL, a dream he had pursued ever since. But by college, he had no scholarship offers or a single invitation from a university football team. Shulman decided to begin as a walk-on at Auburn. That’s where Coach Dye recognized his potential.

Coach Dye giving Brian Shulman and Win Lyle a hard time about our hair being too long

Coach Dye giving Win Lyle and me a hard time about our hair being too long.

At the end of Brians first game as a starter, he was named the leading punter in the entire NCAA. By the end of the 1986 season, he was ranked as one of the top five punters in the nation with a 44.16-yard average. He finished college as a two-time All-Southeastern Conference (SEC), 2nd team All-American punter and captain of the 1988 SEC Champions.

Brian would go on to be drafted by the Green Bay Packers in 1989 in the 8th round. He was the last punter ever drafted in the NFL. After being cut by the Green Bay Packers in 1990, he gave up football and moved on to business.

Auburn football punting -- best seat in the house

Best seat in the house.

Becoming a Visionary Entrepreneur

Brian Shulman started in sales on the ground floor: with a straight-commission position selling advertising specialties, going door to door in Atlanta high-rises. He became a visionary entrepreneur who utilized technology to develop breakthrough educational programs.

After creating LTS Education Systems (formerly Learning Through Sports, Inc.), he sold it in 2016. He is now turning his attention to the healthcare industry as a partner in Princeton Capital Partners, which specializes in fostering value creation and strategic support for smaller, undervalued public healthcare companies.

Auburn football punting -- I tried to read the words as I dropped the ball

I tried to read the words as I dropped the ball.

Inspiring the Next Generation

Compelled to pay it forward and make a positive impact in the lives of today’s young athletes, he has become over the past two decades a nationally-recognized speaker and writer on the subjects of sportsmanship, steroid education, character education, and bullying prevention. “My former coaches are some of my strongest influences,” he says. “I wrote The Death of Sportsmanship and How to Revive It in memory of the lessons they taught me.”

Auburn football game with my boys

Auburn football game with my boys

He has addressed issues of sportsmanship and steroid education before Congress, the United States Air Force Academy’s Center for Character Development, and other groups supporting the cause.

Please visit his site,, to learn about The Death of Sportsmanship and How to Revive It.